Certain design criteria on news websites are reliable indicators of how readers interact with content.
-Content, as measured through interpreted web analytics.

• Example: pages with higher ratios of text to white space seeing higher B%
• Example: homepages with high numbers of stories in grid format seeing relatively high ToP - esp if length of p is relatively long. Though this maybe tempered with high numbers of links on the homepage as well. 
• Example: Home and news pages with tabbed content areas seeing higher PpV.