I’ve just sent the Guardian iPad team a brief email including a request for contact info for who best to talk to about design on guardian.co.uk, design (Mark Porter?) on the the new Guardian iPad app (which is lovely, incidentally) and analytics packages on both of these.
Copied below are the two questions I asked specifically about analytics packages:
- What analytics package does guradian.co.uk use to measure stats?
- How does the new Guardian iPad app collect usage data? That is, is the iPad team able to measure clicks, shares and other usage and engagement metrics within the new app? If so was the package developed bespoke for app or is it a more general iPad analytics package? If not how is the iPad team measuring the design success of the app?
It’s a meagre start but we’re just gearing up.